Giannandrea, a machine learning expert who joined Google back in 2010, is a huge get for Apple, which has struggled for years to make progress in fast-moving and increasingly important AI fields like computer vision and natural language processing. Giannandrea will report directly to CEO Tim Cook as the leader of “machine learning and AI strategy,” according to the Times.
Both Facebook and Google, and to a lesser extent Amazon and Microsoft, are powerhouses in AI, employing hundreds of researchers working across a number of different domains that routinely publish substantive papers that help inform internal products and the collective AI research community at large. Apple, though it helped define the early market for voice-based digital assistants with Siri, has had neither the access to data nor the research talent and resources to approach AI development with the same level of intensity as its rivals.
Siri remains the butt of innumerable jokes about AI’s lacking sophistication. The general conception of the Siri platform is that it remains behind the quality level of Google Assistant, which uses some of the same game-changing algorithms that power Google Translate and Google Image Search, and also lags behind Amazon’s Alexa, the smart home industry leader.